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Design a model-based targeting strategy to target right customers as well as maximize campaign utility.

According to the Statista Website in 2019, companies in the US spent $15,209 million on marketing campaigns on average and the number has been growing rapidly since then. Marketing campaigns have become an important tool for companies to attract new customers. A successful and cost-efficient campaign strategy can help companies stay competitive and earn more market shares. There are lots of factors that will influence the success of the marketing campaign, such as customers’ personal life situation and purchasing behaviors. In addition, marketing campaigns that…

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